COOKIE POLICY

A cookie is a small piece of information which is sent to the hard drive of your device by a web server so that some information about your browsing activity can be collected. Other technology can also be used to collect that information without sending information to the hard drive of your device. In this policy we use the term ‘cookie’ to mean any technology that is collecting information from your device.

A web beacon is a line of code used by a website or, less frequently, a third-party ad server to measure user activity such as interaction with an advert or purchase of a product. Web beacons may also be referred to as web bugs, tracking GIFs, or invisible GIFs.

We, together with our trusted partners, use cookies for the following purposes:

(i) To analyse user behaviour and improve our apps and websites using analytics services such as Google Analytics, Flurry, and Comscore. This allows us to understand which pages are viewed, how long users spend on them, and which links are followed.

(ii) To manage online advertising and revenue share arrangements. Approved advertising partners may use cookies and web beacons to display relevant advertising and measure engagement.

We also use web beacons in our emails to monitor the effectiveness of our marketing campaigns. These do not store additional data on your device but allow us to see when an email has been opened.

Data collected may be processed on servers located in the United States and/or the United Kingdom. By using this website, you consent to this processing in line with the purposes described above.

Cookies can be deleted via your device or browser settings. To learn more about managing or rejecting cookies, visit the All About Cookies website or consult your browser’s help menu.

You may also disable third-party advertising cookies directly via the providers’ websites:

Google Ads & advertising controls

AudienceScience consumer information

You can opt out of other online behavioural advertising via the Network Advertising Initiative opt-out page.

If you object to web beacons in emails, we recommend disabling Vita Student cookies as outlined above. Aggregate email open data may still be collected, but you will not be personally identified.

For general information about cookies, visit the All About Cookies website. For more details on behavioural advertising, please see the Your Online Choices UK website.